Unraveling The Impact Of Infrastructure Facilities And Safety Measures On Pilgrims' Intention To Revisit Religious And Spiritual Destinations’

Abstract

This study aims to decipher the complex dynamics of destination service quality in influencing the intention to revisit spiritual tourism sites within the culturally diverse landscape of Rajasthan, India. The research focuses on the specific impact of "The Infrastructure Facilities" and "Safety and Security" on tourists' inclination to revisit these spiritually significant destinations. A purposive sampling strategy guides the selection of specific spiritual tourism sites, emphasizing historical, secular, and spiritual relevance. The study involves 400 respondents from diverse religious tourist places, strategically distributed across Jaipur, Ajmer, Udaipur, and Alwar districts. Structured surveys, incorporating closed-ended and Likert scale questions, form the primary data collection method. The surveys explore tourists' motivations, demographic characteristics, perceived experiences, infrastructure impact, safety perceptions, and satisfaction levels. The positive relationships identified underscore the importance of a well-developed infrastructure and a secure environment in enhancing the overall destination experience. These findings contribute to the broader discourse on destination service quality and its impact on tourist behavior. The implications of the study are manifold. For destination managers and policymakers, the emphasis should be on investing in and maintaining high-quality infrastructure and ensuring the safety and security of tourists. These factors not only contribute to tourists' satisfaction but also play a pivotal role in shaping their intention to revisit. The study opens avenues for future research to delve deeper into specific aspects of infrastructure facilities and safety and security. Exploring the nuanced preferences of different tourist segments and their impact on revisit intentions can provide more targeted insights. Additionally, longitudinal studies tracking changes in destination service quality and their effects on tourist behavior over time could offer a dynamic perspective.