A Study On Consumer’s Buying Perception Towards Online Shopping In Palayamkottai

Abstract

The rapid growth of internet usage and technological advancements has significantly transformed consumer shopping behavior, leading to the rise of online shopping. This study explores the buying perception of consumers towards online shopping in Palayamkottai, focusing on demographic factors, awareness, satisfaction levels, and the influence of various factors on online shopping behavior. Using a descriptive research design and convenience sampling technique, data were collected from 110 respondents through a structured questionnaire. The study found that demographic factors such as education and occupation significantly influence online shopping behavior, while age, gender, and income do not. Most respondents are aware of online shopping, and factors such as convenience, time-saving, and product availability are key motivators. Flipkart, Snapdeal, and Amazon are the preferred online shopping platforms. The study concludes with suggestions for online merchants to enhance consumer satisfaction, such as targeting senior citizens, conducting awareness programs, and improving user-friendliness and security of e-shopping portals. This research provides valuable insights for online retailers to understand and cater to the evolving needs of online shoppers in Palayamkottai.