The Role and Importance of Folk Media in Contemporary Society

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Published: Jul 25, 2020
DOI: https://doi.org/10.53555/tojqi.v11i3.10330
Keywords:
Folk media cultural heritage social cohesion community engagement traditional communication

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Dr. Suhas Durgadas Pathak
Sunil Madhavrao Jadhav
Mr. Dinesh Chandanlal Jaiswal
Mr. Saheb Bhiwa Gajbhare
Amol Deepakrao Dhule

Abstract

Oral tradition that includes storytelling, music, dance and drama has been a tool of passing information from generation to generation for Equals centuries. In this research paper, the role of folk media in the process of cultural preservation, enhancing sense of community, and encouraging people’s participation at the contemporary stage is disclosed. The paper discusses the role of folk media and its importance and application in the information society, based on different case analyses and existing findings. The work relies on interviews and participant observation in order to obtain a thick description of the extent and the changes in the significance of folk media.

Article Details

Issue
Vol. 11 No. 3 (2020)
Section
Articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Author Biographies

Dr. Suhas Durgadas Pathak

Guidance, School Of Media Studies, S R T M University, Nanded

Sunil Madhavrao Jadhav

Research Scholar, School Of Media Studies, S R T M University, Nanded

Mr. Dinesh Chandanlal Jaiswal

Research Scholar, School Of Media Studies, S R T M University, Nanded

Mr. Saheb Bhiwa Gajbhare

Research Scholar, School Of Media Studies, S R T M University, Nanded

Amol Deepakrao Dhule

Research Scholar, Department Of Mass Communication, R T M N University, Nagpur