Alternative media: Scope and And Challenges

Abstract

In the twenty-first century, a special media emerged across the world which is known as alternative media.Alternative mediaOfMeaning such media (newspapers-magazines)Kaen, radio, TV, cinema and internet etc.)Is, which provides alternative information in opposition to mainstream media. Alternative media is seen as different from mainstream media. Mainstream media is commercial, publicly supported or government-owned. Under alternative media, those news are broadcast which are not given space in mainstream media and but they are completely related to public concerns. In ancient times, news was broadcast through drums and public announcement. Industrial and scientific development has changed the face of communication, in which drums and public announcements have changed into pamphlets, posters and wall writings (mural painting) in today’s style.