The Role of Human Resources In Achieving A Positive Change In Customer Behavior (A Study of An Analysis Of A Sample Of Iraqi Industrial Companies)

Abstract

    The research aims at knowing the role of the skilled human resources that are available to Iraqi industrial companies in developing marketing activities in a way that helps them achieve positive change in customer behavior, which maintains the company's position in the market at competitive prices, and this has been achieved through an analytical study of a sample of Iraqi industrial companies listed on the Iraq Stock Exchange for the financial period (2016-2018), through which research goals and hypothesis have been arrived at.  

      The most important findings of the research is that the marketing activity is one of the most important activities in companies that are directly related to society, because that activity helps to create the appropriate atmosphere for the acceptance of the products of these companies by the community in addition to the contribution of human skills in the marketing departments in providing new ideas to announce the marketing activities in a way that changes the consumer and customer behavior towards the products .

     The most important thing recommended by the research is the need for Iraqi companies to increase interest in marketing and human activities in a manner that achieves a positive investigation in customer behavior as well as to follow the Iraqi industrial companies' optimal marketing policies in comparison with international companies in order to achieve the best positive results regarding customer satisfaction.