Problems and prospects of Marketing of Assam Tea

Abstract

Tea is considered one of the key export commodities for India. The state of Assam produces more than 50% tea in India. Tea Industry is played vital role in the economy of the Assam and contributing about 15 per cent of the state's total income and 3% GDP. Along with the organized sector, the production of small tea cultivation in Assam has created vast employment opportunities in the rural areas giving economic movement as well as employment generation. About three to four million people engaged in this industry and approximately 6000 crores rupees deposited into national exchequer. The consumption of tea in India in the domestic market has increased at a faster rate compared to its production. It is known from auction market official that most of the good quality tea dose not enters into the auction market and owing to this reason the price setting  of tea has been low at the auction market. The study covered to evaluate the present scenario of tea market in India Including Assam and its problems and prospects in Assam.